Turn your app idea into a reality with our Ultimate Starters' Guide.
Learn how you can turn your app idea into a reality with our Ultimate Starters' Guide.
RPS came to us to develop a white label app that bridges the gap between online and retail shopping. The product is positioned to be a new way for retailers to help guide their customers toward more helpful products and resources within their shopping experience. Think google maps and all the product information you would expect from Amazon, except in-store and in-person.
The global search engine allows users to search for any purchasable item within a given area from the robust database. By pulling in product information in real-time the app is able to display which stores have your item in stock – making your shopping trips more efficient.
To further enhance the experience, additional functionality was added that allows you to save items, create shopping lists and map out their trip to the store ahead of time! The app also calculates subtotals for your store shopping lists so you never go over budget.
The RPS team is dedicated to providing a trustworthy app experience centered around speed, ease and efficiency for retail shoppers. Our team recommended and helped design a simpler, more refined approach to their branding and user interface. We used a monochrome color scheme as the base for our design with strong accent colors to help provide visual interest as well as drawing attention to specific user funnels.
To help increase efficiency in product development and set RPS up for scalable growth we developed a design system at the core of the UI. With a visual design language in place, we were able to move rapidly through design iterations while maintaining a consistent aesthetic at all times.
By using real floor plans to created 3D models of each location users are able to see every detail about the store before they even get there. By mapping the full location and knowing the latitude and longitude of each area of the store it allows the position algorithms to be spot on even when GPS isn't available.
This also allows us to build the best experience for handicapped users. If we know the user cannot take the stairs the algorithm will bring them to the closest elevator. The algorithm even works for the visually impaired where it will let users know of certain objects in front of them like a pole in a large retail location with an open floor plan.
The white label platform uses some of the latest advances in beacon, wayfinding and augmented reality. The platform is built to be beacon agnostic so you can use any beacon set in order to power the platform. The beacons allow us to locate users in a multi level store and triangulate their location in order to provide them turn by turn navigation to their product of choice.
Data is one of the most important thing for any business. If you don't know what your customers want and where your customers are you are at a disadvantage. By exposing analytics on what users are searching for and heat maps of the highly trafficked areas, retailers are able to know exactly what users want and where they are on a daily basis.
