The IBM Watson powered dinosaurs are equipped with fun personalities and oodles of information, allowing them to deliver to the kind of personalized play experience every kid deserves.

CogniToys sought to build a product that was both technologically advanced and kid friendly; a brand that appealed to both technophiles and children alike. With their focus on the development of the physical toy and its hardware, we were given creative freedom to bring the brand to life.

Working closely with the team, we developed a brand DNA that was both fun and smart – creating and defining logos, iconography, appropriate typography and a brand manual. Furthering the CogniToys ecosystem, we also created multiple consumer touch points including an onboarding app, website and ecomm experience.

Our work in the early phases of the product culminated in the successful launch of the brand’s Kickstarter campaign, which raised 5 times its original goal. We continue to work with the CogniToys team as they bring their product to market.