CogniToys are internet-connected smart toys that learn and
grow alongside children. Cloud-based and speech-enabled, CogniToys are
redefining interactive learning in the digital age.
Discovery & Ideation
The IBM Watson powered dinosaurs are equipped with fun
personalities and oodles of information, allowing them to deliver to the kind
of personalized play experience every kid deserves.
sought to build a product that was both technologically advanced and kid friendly; a
brand that appealed to both technophiles and children alike. With their focus
on the development of the physical toy and its hardware, we were given creative
freedom to bring the brand to life.
with the team, we developed a brand DNA that was both fun and smart – creating
and defining logos, iconography, appropriate typography and a brand manual.
Furthering the CogniToys ecosystem, we also created multiple consumer touch points including an onboarding app, website and
Our work in the early phases of the product
culminated in the successful launch of the brand’s Kickstarter campaign, which
raised 5 times its original goal. We continue to work with the CogniToys team
as they bring their product to market.