Recognizing a clear gap in truly smart educational toys, CogniToys set out on a journey to redefine the way kids play with their favorite toys. They built technology that allows kids to directly engage in intelligent conversation with their toys. The technology allows toys to listen, speak and simultaneously evolve, learn and grow with your child — bringing a new element of personalized, educational play to children.
We worked closely with the technical team to actualize the CogniToys vision from initial concept through introduction into the retail market. Our team developed the full CogniToys ecosystem, which included multiple consumer touch points including an onboarding app, website and ecomm experience. In addition, we worked closely with the team to develop their brand identity and ALL of their collateral including photography, packaging, manuals, in-store displays and more.
Building a B2C e-commerce site with a solid funnel to convert page visits to sales is hard! We worked from the ground up to build a custom e-commerce experience for CogniToys from when they were actively crowdfunding to when the product was on the market generating Millions in revenue year to year. The latest survey and studies in 2020 show that the average conversion rate of e-commerce websites is 2.86%, which we achieved with ease.
When it came to creating the look and feel of the initial CogniToys Dino, we started by drawing sketches and then quickly moved into prototyping with our 3D printer. Once we had our 3D model perfect, we had a number of high resolution 3D prints made before finally moving into the tooling and manufacturing of the first line of products.
We worked with the best companies in the hardware business, including Texas Instruments and Qualcomm, for numerous iterations of the CogniToys hardware. The end goal was to make the platform as simple but secure as possible, from the hardware to the firmware to the mobile app experience. This allowed us to create our own proprietary protocols to communicate with our hardware and software, adding another layer of security optimization.
In order to get some initial users and backers of the CogniToys product line we went to Kickstarter to see if we achieved product market fit. The goal was to raise $50k which we ended up doing in the first 24 hours with an all in total of $275k for the first CogniToys Dino.
CogniToys had a unique story to tell and it was one that was constantly evolving as they continued to work toward a releasing a product into the market. As early stage partners, we took the healm on working with the brand to constantly produce new content for the team as their product developed. Working both with our in house content studio and experts in video production we helped bring the CogniToys story to life with compelling narratives through photography and video.
Stemosaur brought all of the great features of the Original CogniToys Dino with two MAJOR additions: With your Stemosaur you actually got to put the toy together yourself with a step by step instruction manual. Once you built your Stemosaur and connected it to Wifi, you were then given access to a coding panel where you can create your own custom content for your Dino.
The third generation of the CogniToys line is Scout! We pushed the boundaries with this product by adding touch sensors, LEDs and an accelerometer to the product to bring the play and educational experience to the next level.