For 75 years,
Prestige Mills has provided custom service for the interior design professional.
They are a mecca of inspiration demanding the highest quality, coloration and
authenticity, offering an entirely new concept in home furnishing to the
discriminating designer.
SCOPE
Competitive Analysis
Discovery & Ideation
UX Design
UI Design
Information Architecture
Creative Direction
As an
exclusive distributor of goods in North America and the UK, Prestige Mills sought to
bring its brand into the 21st century. Synonymous with excellence in the wholesale carpet
industry, Prestige Mills specializes in the creation of unique designs in
“Old-World’ weaving techniques. Majestyk’s goal was to bridge the gap between the
tech savvy consumer and an industry marked by tradition and age.
Coupled
with our expertise and ability to push the limits of design and technology, we
overhauled Prestige Mill’s digital presence through a fully responsive
website redesign. After extensive interviews and user testing, we identified
the pain points that needed to be addressed and structured a page hierarchy
that provided Prestige with an updated look while still remaining true to the
brand.
For consumers, the new
site offers a fresh take on Prestige’s old-world luxurious classics. For dealers and agents, a custom B2B focused
dashboard propelled a system previously centered around faxes and phone calls
into a new age. The integrated site allowed almost all business transactions to
be done in real-time online.