Hooch is the first-ever
subscription cocktail society. It offers members a free drink every day,
at over 500 top bars and restaurants around the world. The unique platform
structure allows members to discover new bars in their city and business owners
to attract new clientele.
With an existing iOS
prototype, Hooch was seeking investment to bring their vision a step further.
Majestyk was tasked with implementing their existing design into a working
product; one that could help drive interest from investors and early adopters.
Working closely with the Hooch team to help them understand proper development
processes, we set up an infrastructure and standard of quality that immediately
gave the brand credibility, positioning them for growth.
The app has since gone on to raise several
funding rounds form a star-studded list of investors including entrepreneur and
philanthropist Russell Simmons, Tory Burch co-founder Chris Burch, Olympic gold
medalist Shaun White, NBA all-stars Baron Davis and Emeka Okafor, and Grammy winner