U.S. DEPARTMENT OF EDUCATION

Keeping pace with the way 21st century Americans learn

OUR GOALS

Uncovering users’ needs

By focusing on creating visual hierarchy, visual interest, and a major restructuring of navigation we were able to modernize the look and feel of the site while creating a more usable design to help user quickly access the resources they need without having to dig through several layers of content.

AN AGENCY OF THE U.S. FEDERAL GOVERNMENT

Serving students, teachers, and learners since 1867.

The U.S. Department of Education assists the president in executing his education policies for the nation and in implementing laws enacted by Congress. Their mission is to promote student achievement and preparation for global competitiveness by fostering educational excellence and ensuring equal access. ED.gov is the Department’s main public-facing website, with nearly 15 million users accessing the site in 2019 alone.

15M
unique users  accessing the ED.gov site
40%
of users will stop engaging with a website if the design is unattractive
50%
users who cite design as the number one factor in assessing credibility

WORKING WITHIN GUIDELINES

A design system for the federal government.

This design required finding a marriage of creating a fresh visual look while still complying with the U.S. Web Design System (USWDS) guidelines. We responded to this by creating visual interest on content heavy pages by incorporating strong hero images, color blocking techniques, exposed grids, iconography and subtle micro-interactions.  

TOWARDS INNOVATION

Webforms and Chat Bots  

Innovation means different things to different people. To a government organization, simply updating its contact methods means a resounding impact in communicating with users. Our design choices introduced innovation by setting up appropriate information funnels that enhanced usability.

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