enables you to share your knowledge, experience and beliefs through a series of
video interviews. It is much more than a social networking app. It is a
community that thrives on enthusiasts who are willing to share their passion
Discovery & Ideation
has ever created a YouTube video, written a blog, or tried to get someone to
join a cause online knows that simply sending out a request does not guarantee results.
Aiming to build communities around shared interests, Chapter sought help with
developing a unique user experience that brings like-minded individuals
was to take the Chapter vision and develop it into a social platform where
users could share engaging video content – consolidating the vast array of
sharing possibilities a user has into one experience they will continue to use.
The ethos guiding our work revolved around the idea that the best way to learn
anything is through story and through the power of story you could easily
start your next chapter.
comprehensive series of journey mapping and wireframing, we developed an
infrastructure and platform that allows users to easily share organic video
content. The distinct interview format of the content allows users to tell a
story and explain what makes them unique with the purpose of inspiring,
motivating and educating others.