Their mission to democratize wine has won the grassroots loyalties of millennials and casual consumers alike, and their bright and bubbly branding departs sharply from the industry’s genteel traditions. Their eagerness to innovate also brought new challenges, as its B2B operations struggled to keep up with the rapid fire pace of change. Barefoot relies on its sales team to win vendors through grueling door-to-door tactics, and they had been achieving respectable conversion rates through sheer talent and a good product. But their old marketing materials were outdated and needed to represent their new focus and amazing products. Majestyk came in to upgrade their arsenal.
Leveraging our youthful energy plus our flair for design, we developed a modern and brand-consistent software for their sales team. So we studied Barefoot media, style and marketing strategy. Then, we worked closely with Barefoot representatives to make the pitch aesthetic and interactive, while also maintaining accuracy and logical flow of content.