With the rapid evolution of mobile technologies, the handheld screen has become just as relevant as the computer screen. Forcing their hand, so to speak, business owners with an active online presence must now consider the importance of the mobile market and acclimate to their audiences on the go. But how does one effectively represent their business in the mobile area? The answer is responsive web design, a new and dynamic strategy that has emerged to the forefront of online and mobile visibility.
The term “responsive web design” was actually coined several years ago but with the increased use of mobile devices as a users’ primary mode of consumption, we’ve seen a spike in its usage within the past year. Companies are getting more savvy and the technology behind it is getting smarter.
At its core, a website which utilizes a responsive design reacts to the size of its browser and automatically adjusts its content to provide an optimal viewing experience. Responsive design gives users a fully integrated browsing experience that is consistent across all platforms be it mobile, tablet or desktop. But aside from its ability to enrich your UX, why else should one invest in a responsive web design?
Building a Better E-Life
Building a Responsive Web Design takes a bit of works as a larger strategy surrounding fluid grids, CSS, proper code implementation, content optimization, load times, etc., must be taken into consideration. While it may require a lot of work initially, a Responsive Web Design will make things infinitely easier and integrated down the line. In comparison to say, an adaptive design, businesses now have a single site to manage instead of working within multiple templates per device.
Mobile Usage on the Rise
If the trend of younger users becoming more tech savvy and smart phone-capable than most adults is any indication, it is clear to see the future of marketplace interactions. Mobile devices continue to unplug users from their computers and, as a result, a dependency for instantaneous communication and information continues to grow. As such, businesses are beginning to acknowledge that their primary connection with its audience is occurring on a mobile level. And capitalizing on the market means capitalizing on where users get their information: mobile phones and tablets.
Mobile First Mentality
Creative agencies are now approaching web design from a mobile first mentality, meaning site design is prioritized for the mobile user experience. Responsive Web Design is the perfect mode of implementation for this as it focuses on the user experience within an incredibly flexible and adaptive system allowing both mobile and desktop design to take priority.
Increased Conversion Rates
Mobile website browsing is, often at times, not the most user friendly experience. In fact, most ‘mobile versions’ of websites are far from mobile friendly. A friendly UX means easily accessible content across all platforms. If a user has a bad experience on a mobile version of a website, they are less likely to return. Conversely, an optimized experience would lead to greater returns and increase a business’ conversation rate.
Because Google Says So
Google actually encourages the use of responsive web design but in truth, Responsive Web Design streamlines a site’s backend and helps maintain a single domain doing away with unnecessary templates and sub-domains, and also eliminating a need for multiple SEO campaigns.
Still wondering how implementing a responsive web design can positively affect your business? Get in touch with us. We have more than enough ideas to go around.