Two Roads: Foursquare’s New Path

Two Roads: Foursquare’s New Path

For a few of us, ‘checking-in’ on Foursquare is as routine as our morning cup of coffee. It’s one of those things that is just part of our day. How else are we expected to unlock Badges and hold on to those highly coveted Mayorships? From checking-in to checking-up on others (we’re not stalkers…promise), Foursquare’s features added a personal touch to going places. It allowed us to leave our mark, to claim our territory and to make note of where we’d like to go (we still need to get ourselves over to Wine Spot one of these days).

Recently, however, the social media app that made checking-in a thing is now checking out, in a manner of speaking, in favor of a new design and a new purpose. Boasting personalized searches, the new Foursquare will offer suggestions based on your tastes and interests to create a completely unique user experience – even for two people standing right next to each other:

Why should two very different people get the same recommendations when they visit Paris? Or the same list of places when they’re looking for a bar? We’re about to change that. In a couple weeks, we’re rolling out a brand new version of Foursquare that’s all about you – according to their blog.

Foursquare is doing more than rebranding itself, it is reinventing itself entirely. But is it a necessary action for the location-based app? Well, that depends. The newly designed logo coupled with its highly visual interface looks like it could be promising. And given that the Great Badge & Mayorship Freeze of 2014 (it’s a real thing) marked the beginning of the end of the check-in phenomenon, it’s certainly a bold move to regain their footing in the marketplace.

On the other hand, they could just have easily stayed its previous course – if it isn’t broke, don’t fix it, as the saying goes. The outcry from devoted Foursquare users certainly supports this adage but sometimes a calculated risk is necessary to truly put yourself on the map (or get yourself back on there in this case). With its proposed changes, Foursquare now looks to challenge the multinational corporation Yelp as a worthy contender of the go-to ‘urban guide.’

For fans of the Foursquare we all once knew and loved, not all is lost. The app’s highly popular check-in functionality has been moved to a new stand alone app called Swarm and in time will make way for Mayors 2.0. While it’s received its share of criticism from Foursquare fanatics their is still something undoubtedly refreshing about the design. It’s bolder, brighter, and a lot more fun.

The new Foursquare is set to roll out soon and will function seamlessly with Swarm. Will we love it? Will we hate it? In the end, it doesn’t really matter. With Swarm, Foursquare is ensuring that its bases are covered. It’s taking care of its existing user-base while making way for the new.

What do you think of the Foursquare’s rebranding? Share your thoughts via twitter @majestykapps.

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