When it comes to brainstorming, it can often be a love hate relationship. The pressure of coming up with a great idea in a group setting can be stifling. And the fear of saying something “stupid” can inhibit your creativity. That said, when structured correctly brainstorms are still a highly effective tool in ideating creative solutions. Here are four guidelines to keep in mind for your next brainstorm session.

Many people think that when you talk about a “brand,” you’re referring to logo design. While that is not entirely wrong as the terms are often used interchangeably, there is much more to it than that. In short, a brand can be defined as the way your customers perceive you. So what makes a brand successful?​ ​H​ere are some starters on establishing an awesome and successful brand.