Technology is constantly outrunning us, so, how do we catch-up? Artificial Intelligence is one way to stay ahead of the competition. AI gives brands the ability to not only reach consumers but to also appeal to their interests on a more personal level, wherever they are. Times are changing, and as leading companies, we owe it to the consumer to keep up.

Technology in the event space has long since graduated from slideshows and online registration. Now there’s an expectation of advanced, creative technology to be integrated into the attendee experience, especially with the use of mobile apps, even if your event isn’t necessarily technology-focused.​ Welcome to the new era of digital engagement.